TikTok is a social network with strong adoption worldwide. Companies are exploring ways to include it in their Digital Marketing strategy, but there is one important factor to consider: the target audience.
Before investing in a platform, you should analyse all relevant factors. The target audience is indeed a major factor that can determine whether or not a company succeeds on a social network.
In the case of a more formal company whose target audience is more professional and older, investing in TikTok may not be necessary.
Companies should therefore analyse the compatibility between the age group of their target audience and the users of the platform. If a company’s products or services are aimed at younger people, using TikTok can generate very positive results, since being present on a platform that concentrates precisely the brand’s target audience can lead to an increase in followers, engagement and conversion rates.
According to statistics, TikTok users have specific characteristics, particularly in terms of age. It is mainly a young audience between the ages of 16 and 24.
Companies have already realised that TikTok has strong potential for attracting, engaging and building closer relationships with users. However, TikTok is not a suitable platform for every company, as there is one major factor that must be taken into account: the target audience.
TikTok became viral worldwide because of its focus on humour and the resulting growth in its number of users. It is a social network centred on the creation and sharing of videos of up to 15 seconds.
