CBRE published the ‘Real Estate Strategy Reset’ report, highlighting the main trends that will shape the future of work in the coming years, both in Portugal and abroad. Four areas are expected to undergo major changes — Talent, Location, Planning and Design and Experience — which will consequently have an impact on strategies and on the range of considerations involved in decision-making.
Talent – Freedom of choice and flexibility will influence and create new behaviours
The labour market will be shaped primarily by companies and leaders that place trust and autonomy in their teams and, as a result, gain a greater competitive advantage in the competition for talent.
Factors such as freedom of choice and flexibility will influence and create new behaviours, as well as reshape the way people relate to the workplace. The workplace will therefore need to be reconsidered in light of a hybrid working model, with distributed teams and constant rotation.
Location – Office decentralisation is increasing
New migration patterns, new public transport dynamics, communication infrastructures and population density are all factors that influence location choices.
In order to support employees and attract new talent, office decentralisation strategies are increasing, as is migration towards more affordable locations offering a better quality of life.
Occupancy – Fast decisions that maximise flexibility and adaptability
Companies are focusing on fast decision-making that maximises flexibility and enables greater adaptability. Having strong planning capabilities is essential for staying ahead of the competition.
For example, in a real estate context, companies with more flexible solutions can adapt more easily to the use of space, helping to improve occupant satisfaction.
Design and Experience – New design and technology standards to ensure productivity
The new workplace, supported by new design and technology standards, is essential to ensuring employee productivity, motivation, wellbeing and engagement.
Digital technologies will make it possible to create smarter tools with greater technical efficiency and effectiveness, promoting an improved employee experience as well as a safer and healthier working environment.
