SEO stands for Search Engine Optimization and is one of the main strategies in Digital Marketing.
An SEO strategy consists of a set of best practices that help pages to be indexed by search engines. In addition, SEO strengthens the credibility of an online presence because users tend to click more on organic results than on advertisements, as they are perceived as carrying Google’s seal of quality.
In an SEO campaign, Return on Investment (ROI) is higher, both because of the lower cost and because of the trust conveyed to consumers, which can ultimately translate into sales.
SEO techniques aim to increase the number of visits and conversions, improve rankings in Google searches, and reduce the cost of SEA campaigns and sponsored links.
Marketividade Has Gathered 5 Basic SEO Tips:
Select keywords
Choose the most relevant keywords, giving priority to long-tail keywords — search terms consisting of four or more words.
Simplify the content
Readers appreciate texts that are easy to read, for example through the use of headings.
Choose longer texts
By exploring topics in greater depth, you create valuable, high-quality content.
Use keywords, synonyms and grammatical variations
As long as the writing remains appealing, informative and natural, using terms related to the topic is important to help the content be found.
Write for users, not for search engines
When users identify with the content, this can lead to conversion.
