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Users long for a sense of online normality that has already been taken from them in the offline world.

Technology is accelerating business processes and human relationships so dramatically that company managers are very likely to be surprised by phenomena whose causes they do not understand and whose effects they cannot control.

“Prudence consists in knowing how to recognise the nature of disadvantages, accepting the lesser evil as good.” — Machiavelli

The term/concept Black Swan was popularised by Nassim Nicholas Taleb, a finance professor, writer and former Wall Street trader.

An SEO strategy consists of a set of best practices that help pages to be indexed by search engines. In addition, SEO strengthens online credibility because users tend to click more on organic results than on advertisements, as they are perceived as carrying Google’s seal of quality.

There was a time when heroes were expected to die young, because their courageous deeds could only free them from the erosion of everyday life if they departed from the world of the living before the unanimous admiration for their actions began to fade.

Copywriting is a set of techniques used by a specialist in producing persuasive, creative and engaging texts — a copywriter.

Instagram Stories is a Digital Marketing tool that helps strengthen contact between brands and consumers. Discover some techniques and tools that can help increase reach and views.

A wise company will have, in roughly equal proportions, two types of directors and senior executives — old donkeys and young horses.

Social media platforms are digital spaces for connecting people and creating personal, professional or commercial relationships.